Facebook Places has been out just a little over a week now. Here are 5 articles to help you understand its relevancy to your business.
1. How To Use Facebook Places For Your Business
Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. As such, Facebook has released a new guide for businesses to learn how to merge Facebook Pages and Facebook Places into a single Page.
2. Facebook Places vs. Foursquare: Who Has The Business Edge?
Facebook's unveiling of Facebook Places is an obvious banshee cry to Foursquare and other location-based check-in services. As with those services, Facebook Places allows users to share their location and discover new hot spots by following the stops of people in their network.
3. Latest Check-in: Intersection of Brand Pages and Facebook Places
At this time Facebook does not recommend merging your Places with your Page if you are a national or global marketer with more than one location, like a McDonald’s or GAP. They recommend managing the Places separately and have stated that a solution that will help these types of brands is planned for the future.
4. Facebook Places Secret Super Power: Local Business Location-Based Ads
Facebook had data in businesses before, but the fact that it'll now be able to geolocate them means Facebook will likely build up plans for location-sensitive advertising, tied to which particular shop you're in (imaging a competitors ad popping up when youre checked in, offering lower prices or a promotional discount).
5. Use Facebook Places to Boost Business and Lift Sales
While it's the local businesses that stand to gain the most from Facebook Places, every business should determine how best to leverage the new tool to their benefit. For instance, you can reward your customers who say nice things about your business. Customers who are willing to post pictures or kind or constructive comments about your enterprise might receive discounts on your products or services,
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