NAPERVILLE, Ill., June 2, 2011 /PRNewswire/ -- The Business Marketing Association (BMA) today announced the election of its national leadership team for the 2011-12 fiscal year. Allen Maag, chief communications officer of Avnet, Inc. was named 2011 national chairman. Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions, will serve as vice chair. The new leadership team was unveiled in conjunction with the BMA's annual international conference, "Unleash 2011," in Chicago, IL.
Maag joined Avnet as the chief of communications in 1998 and is responsible for brand management which includes global public relations, investor relations marketing, community relations and corporate communications. A member of the BMA for seven years, Maag most recently served as the board's vice chair.
"I am honored to now serve as Chairman on the BMA's National Board of Directors. With its unique legacy, the BMA stands as a beacon of knowledge and expertise among business-to-business focused marketing and communications professionals. I look forward to working with the other members of the board to continue the BMA's longstanding commitment to professional development, expand our membership and grow our organization," said Maag.
BMA works to increase the impact and value of marketing in businesses worldwide. Extending to over 22 local chapters, the organization has grown its membership base and is now one of the largest communities of business-to-business (B2B) marketing professionals.
Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions, will serve as BMA vice chair. He leads the global team that has been the force behind the creation and rollout of Motorola Solutions' new strategic brand framework, including purpose, brand promise, values and voice, as well as the company's successful integrated marketing strategy. Mr. Conrado ensures there is a single unified voice across all communications channels – from branding and marketing strategies, to product and channel marketing to global communications and interactive marketing.
"The BMA serves as an expert resource for marketing professionals at all stages of their careers. We are dedicated to providing cutting-edge tools, insights and resources to further the professional development for all of our members," said Cornado.
For more information on the BMA and its programs, please visit: www.marketing.org.
About Business Marketing Association
Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics. BMA's members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community.
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