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Saturday, June 4, 2011

How to Achieve Effective Social Media Marketing


Social Media Marketing is a good way to get out the word on products and services. A business can communicate a message on the web that will reach a vast audience. Effective web sites for social media marketing are Twitter, Facebook, YouTube and blogs. Marketing on the internet has surpassed television advertising over the years. Consumers can be repeatedly sent messages and ads online with business information.

The Social media web site Twitter is a good place to advertise links to web sites. It gives the company a chance to interact with the customer directly. The use of Twitter can lead to larger advertising opportunities as the information becomes well known. Users of Twitter are more likely to read the short and simple messages than watch commercials. The messages can link to the product web site and the Facebook profile.

Internet marketing can be done with the use of Facebook to promote products. Companies can use Facebook to display longer messages, video and photos. With video the consumer can see when the product can be used. Video can also be used for giving instructions on how to use a product. Facebook users can create testimonials about a business for others to see.

Companies can use YouTube for video as a part of their social marketing plan. With YouTube a consumer can look up a product in a search and get information by video. Companies can advertise their products and services on this site for direct communication. The company can reach a very narrow target audience with this form of internet advertsing. YouTube content contains links to web sites that have online stores.

For networking and sharing ideas Linkedin is a very popular web site. A large amount of new connections can be made while using this service. It starts by creating a profile that other individuals and companies can view. Messages can be sent out with information on business news and opportunities. Large networks of customers can be made that will help boost a companies sales.

Using a blog is a good way to communicate the message of a business to consumers. It can contain large messages and have photos, video and links. Social media marketing is done the same way advertising has been done for years just on a different platform. It is important to get to know the customer when making a marketing plan. Having an understanding of marketing fundamentals helps for making a social media marketing plan.



Cindy Buccieri is the owner of CB Virtual Services. CB Virtual Services offers cutting edge Internet technology and superior customer service. With over 15 years of web design and database experience, CB Virtual Services will not only give you an eye catching Web site but also ensure that your site is seen on the Web. Additionally, Our certified marketing consultants will create a social media marketing plan that will help you connect and interact with your current as well as future customers. Additionally, our Internet consultants have first-hand knowledge of what is takes to get on the first page of Google and stay there.

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