I often meet local business owners who say they want more international business but aren’t doing anything about it. When I ask them why they aren’t taking any actions to actually get more international clients there are basically two reactions:
- They insist they are doing all they can
- They make excuses based on barriers they see further down the road
And yet, if the desire for international business expansion is real enough all it takes is setting up a simple action plan and repeating it until you get the answers you need.
This takes little time.
A persistent effort is all you need.
With curiosity.
Curiosity means questions.
Persistently ask questions. Don’t keep your questions to yourself. Look up and around you, ask questions all around. And follow up on the responses you get to ask more questions.
If you don’t get any response, look further afield, change communication channels. Use the phone first, email, write a letter, go to places where you might find someone who can answer your questions, or who knows someone who can.
And continue to ask questions.
You will soon find the right person, or persons, to give you the answers to your questions.
This is business networking. This is market research in the field.
And it works. As you continue to ask questions and talk to different people you will find the answers to all of the barriers you encounter along the way.
Small businesses or online businesses do not often take the time to set up a simple action plan to get more international clients.
This action plan is not perfect. You will need to adapt it to your business. The key is to create an action plan you can do every week and repeat the steps until you get your answers.
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